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The Site Tab: A Users Guide

The Site Tab: A Users Guide

The options available under the Site tab of the AOM control panel are often misunderstood. Setting them up properly can avoid many common errors and make your Associate-O-Matic store operate smoothly. This brief guide will attempt to explain what each option is for, and how to fill them out correctly.

Site Default Keyword – This is an optional one or two-word phrase that can help determine what your site niche is all about. If the SDK box is checked for a category under the Categories tab, whatever you put here will appear in the keyword box for that category. This will override anything else you attempt to place in the keyword box. You can uncheck the SDK box if you don’t want to use the Site Default Keyword for a particular category. There have been cases where users have attempted to put a slogan or description of their site here, and found that none of their categories worked.

Fig. 1 - Site Default Keyword example
Fig. 2 - Category SDK

If your site is a general one, not geared towards any particular niche, you’re not required to put anything in this box.

Site Name – You can enter the name of your site, and it will show up in the title bar of your browser, depending on how you have the options set up under the Title tab of your control panel. Please note that you do not need to include the brackets or they will show up as well.

Site Description – Enter a short description of your site, between 12-20 words. This will show up in the <HEAD> section of your site as a META Description tag. As with the Site Name above, you do not need to use the brackets as shown in the default text. You can use your main keywords in the description.

Site Keywords – While the META keyword tag is not considered useful anymore for SEO purposes, you can enter a list of keywords here that you feel may be beneficial. It’s recommended that this list be about 20-30 words, and separated by commas (like: dog, cat, puppy, kitten, etc.). As with the previous items, the brackets are not needed.

Site Slogan – This should be a short slogan or catchphrase for your site of about 15 words or so. Keyword use is recommended, but this should be worded differently than the Site Description above.

Site Header – If you have created a custom header file, place the filename or URL to the file here. Do not put HTML or plain text here. Some users mistake this area for the Logo section (under the Images tab) and place the name of their site here. Others will confuse this with the Site Head section discussed below. If the program detects anything in this box, it will automatically surpress the opening <HTML> and <BODY> tags in the source code, and eliminate the entire <HEAD> section. Your site may not function correctly, and will cause major problems with SEO and W3C validation. If you are not using a custom header, or do not know what that is, leave this box blank.

Please see the blog post Trying to Get a Header (File) for details on how to create a basic custom header file.

Site Footer – Just like the Site Header section above, you would enter the filename or URL to your custom footer file here. If you are not using a custom footer file (or do not know what that is), leave this blank.

Site Doc Type – Whatever you put here will override the default DOCTYPE tag used in the source code. Normally this does not need to be changed, and it is not recommended you try to change it unless you know what you are doing. Changing the DOCTYPE may cause problems with some tab settings (specifically the rounded ones), and W3C validation, among other things.

Site Head – If you are not using a custom header file (see Site Header, above), you can use this box to place code for custom applications that may be required to go into the <HEAD> section. Examples may include things like some CSS formatting codes, links to Javascript or external CSS files, and Google or other search engine validation code (to prove you own the site). Simply paste the code(s) into this box.

Site Traffic Code – This box is provided to give you a handy place to paste tracking codes such as Google Analytics or Statcounter, etc. You can also paste HTML or plain text here, and it will appear on the bottom of each page.

Site Disclaimer – As of August of 2009, Amazon now requires a disclaimer to appear on each page that features products. The {DISCLAIMER] variable will show the correct text, depending on the Amazon locale used (US, UK, etc.). If you want to avoid any duplicate content penalties that may arise, you can create an image of the text with any graphics program, and upload it to your website. The URL or filepath to this image can be placed in this box in place of the {DISCLAIMER] variable. An example is shown below (it’s a picture of text, but not actual text. You can’t highlight or copy any particular word, just the entire image).

Note that some sort of disclaimer showing the text is a requirement from Amazon. Failure to do so may result in being dropped from their affiliate program.

Powered By (Full version only) – The Full version of AOM allows you to remove or replace the Powered by Associate-O-Matic link at the bottom of every page. If you want to remove it and leave just a blank space, you can use something like <br>. If you are signed up to the AOM affiliate program at Clixgalore, you can create a text link using your affiliate ID.

The ‘powered by’ link cannot be changed or disabled in the Trial or Lite versions of Associate-O-Matic.

Hopefully having a better understanding of what the various sections of the Site tab are for will enable new users to avoid basic mistakes and allow them to set up and operate their sites with fewer problems.

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